35 Lessons A Decade In SEO Has Taught Me
The simplest of acronyms ‘SEO’ and yet when you look back, you find that you invested a whole of decade into it. This is where all the tales commence from and this is where mine would too. A decade is a pretty much time, but on SEO, I found that I have gained some significant lessons for life.
In the past ten years’ period, I experienced innumerable small and big changes, some, which are enough to shatter your spirits. But on the other side of the coin, these were the ones that delivered more vitality in me. Let me share some of the critical lessons which I learned while performing SEO:
You Do Not Get Success Overnight:
This is the first lesson that every SEO should bear in his or her mind. You might be on the wrong track if you compare SEO with instant noodles. In contrast, SEO needs a committed effort in combination with patience and loads of time. However, even all these may not be a guarantee to any kind of your success.
Offer Time To The Link Building:
No wonder, you might consider the Backlinks as the drivers of SEO, but again, the plan could backfire if you perform the task in haste. Rather, the link building process should be offered adequate time and patience. For instance, performing the link building process at a constant rate could be more helpful that doing it once for all on a certain day.
Good Content Is Almost Equivalent To SEO Success:
It’s not an exaggeration when they compare the quality of content and the success of SEO. Good and quality content could, no wonder, spell a charm of success on your work.
Saying ‘NO’ Is Not An Offence:
Not only in SEO, you might find ‘toxic’ clients in almost each and every field. Specifically, here the quoted word refers to the kind of clients that ask for almost unfeasible things to be done. For instance, clients wishing surefire rankings could be hurdles to your success and you better not think twice in offering them a negative approval.
Focus On Quality Backlinks:
As they say, ‘a quality Backlink is worthier than a hundred disdainful ones; so be the mantra of your success’. A quality Backlink from reputed and relevant, eminent website could drive more of traffic to your original website than many crappy Backlinks. Instead, the crappy Backlinks could be dangerous due to their unsure worth.
An Eye On The Meta Tags:
About ten odd years ago, Meta Tags were considered an imperative aspect, in comparison to what they are today. However, you cannot totally disregard their value, especially the <title> tag, whenever required.
SEO Plugins for WordPress:
As a WordPress SEO expert, there were a considerable number of SEO tools that help you progress better. In fact, the WordPress SEO plugins would certainly make it a lot easier to optimize the WordPress site.
Nowadays, there are innumerable WordPress SEO Plugins such as ‘Google XML Maps’, ‘SEO Friendly Images’ and ‘Share This’ etc. that help the WordPress SEO experts in performing the process with a lot of ease. However, there could be some not-as-good and older-version plugins that need to be kept track of.
Correct SEO Tools To Hit The Right Track:
Similar to what I mentioned before, if you do not make use of accurate SEO tools, it could lead you to nowhere from a commencement. You always live dangerously with the risk of receiving wrong information and mind you, this could be a deceiving factor.
Making Use Of Private Label Right Content:
In SEO, Private Label Rights (PLR) content could make the process a lot easier. In this, you could buy a readymade content, which could be further used to edit, rewrite, recompile, publish or sell as one’s own content.
PLR content has been certainly termed advantageous as the SEO Private Label Content could save a lot of time and bucks when you need to get the written content within a certain time period.
Keyword Research: A Determining Factor
The one, very basic thing that has not seen any considerable change in the past years is the ‘keywords’. Putting it more clearly, it is to identify the good keywords from the ordinary ones. And this is the factor that summons keyword research, which determines the success of your subsequent efforts.
Identifying correct keywords and optimizing for them is as important as not giving attention to the keywords that do sound appealing, but lack the conversions.
Being Swift Could Do Wonders:
Needless to mention, SEO is highly dynamic in nature. Under such a scenario, you need to keep an eye on the change in algorithm and match pace with its fleeing advancement. Against this, be prepared to view a drop in your rankings at a lightning-fast rate.
SEO Too Needs A Helping Hand:
SEO is truly ardent to deliver a good traffic. However, you could never rely on it for your complete success. This is why it is recommended to get the help of PPC and social media promotions that always have chances to deliver excellence.
There Is More To Search Engines Than ‘Google’:
No wonder, Google is the undisputed leader when you talk of search engines. However, you could never totally deny the share of Search Engines such as Baidu, Yahoo and Bing. And the advantage that you get with all these websites is that you require minimal efforts to get a good ranking on these. Plus, these are less competitive and could help to deliver comparatively more traffic.
Do Not Hesitate To Diversify Your Tactics:
You might be using some specific strategies such as strategic aligning of keywords and quality Backlinks etc. However, even if they deliver you optimum results, you should never hesitate to broaden your horizons in terms of strategies.
Good Rankings Are Always The Result Of Good Products/Services:
With SEO, all you could do is divert the traffic towards a particular website. However, when the products or services of these websites are not up-to-the-mark, you could always expect to get downtrodden on the expectations of the visitors. Therefore, if your client wishes to get your services for not-so-good a product or service, better offer a negative approval in the most polite manner.
Outdated Domain Names and Keywords:
As a matter of fact, if you do not possess good content and quality Backlinks, you cannot expect to move forward with old domains that contain keywords in them.
Always Evaluate Your Performance:
Not your so-called-competitors, but the biggest competitor of you is you yourself. This is why it is mandatory to take notes of your performance at a unit time and compare the intended results with the actual ones.
In the process, you might find some underperforming links or sites which are to be dumped right away.
Bounce Rates and SEO:
Bounce Rates could be high when users leave the site immediately in the process of not finding the needful. Though the bounce rates are not directly related to the SEO process, they could certainly result to loss in sales and bucks. Therefore, before any other major changes, it is better to improve the bounce rates of your websites.
Long Tail Keywords Could Be Handy:
Long Tail Keywords could have a better competitive advantage and it is generally easier to achieve high rankings. Though, these are not a guarantee to deliver you much of traffic, however, the Returns on Investment from these could certainly see a whopping change as compared to the shorter keywords.
Losers May Be Damaging:
Either it is a project or a client; when a certain element stays in spite of its bad results, it could be a damaging factor for your success. What to do next?
You should be intelligent enough to identify such ‘losers’ and do them away as soon as possible.
Good Hosting Is Very, Very Important:
You might have had an idea from the above sub-heading of how imperative a good hosting could be. Even when you achieve a good ranking and the visitors click the website for their needful, nothing could be worse than a poorly hosted website and when they are led to nowhere for their search. This could be detrimental in both, the monetary terms and the image of the organization.
Web Hosting has turned cheaper nowadays and therefore you should always get the services of a reliable host for an optimum result.
SEO Is Nothing Without A Team:
You may or may not be a wordpress SEO expert, but you got to work in coordination with a team, rather than trying to work all yourself. An SEO team may consist of designers, developers, writers and managers etc, who work in accordance with the needs.
Against this, a single person doing all the jobs on his or her own could always be a doubtful condition for success.
You Can Never Get Enough Of SEO:
As already mentioned, SEO is a dynamic chapter to learn and you keep on learning it forever. Things do see some major changes and to keep yourself going, you need to match pace with the upcoming changes.
In The End, It’s The Conversions That Matter:
Even the good rankings could turn to be failures when these do not turn to conversions. At the end of the day, it is the monetary benefits that matter, against the good ranks that might not offer any.
SEO And Its Associates:
SEO is one of the most powerful tools, but when used in association with Web Designing, Web Development and marketing etc. And again, you do not need to be a marketing expert of the best-in-class web designer. Even the basic understanding of the concept could be handy enough.
Take Niche Sites Seriously:
One of the better ways to perform well in SEO is to offer adequate importance to the niche sites. Previously, you could have the advantage of launching even a 20 page niche site and yet earn more than you anticipate from it. However, as of now, if you possess 10 niches to cover, you could gain an advantage by starting 10 distinct sites in place of keeping all the content on a single site.
Never Always Keep Working On Client Projects:
It’s OK to work on client projects but you certainly need to believe that these clients would move away when they are done. Therefore, working on your own sites and projects is as important as doing client projects for a safer future.
Charge According To Your Capabilities And Services:
If you think that charging a low price would deliver you clients, you could be in the wrong. Instead, your service quality and not your charges determine your worth in the market.
Against this, if you charge too less, you are only digging a slow grave for yourself.
The Redirects And The 404 Codes:
Many a times, you could tend to forget the redirects and the 404 errors which could be harmful in nature. Therefore, do offer a bit of time to the redirects and error handling process for a better customer experience.
Learn From The Competition:
A bit of competition is always necessary to keep you going. And the competition is not always with others, but against your own performance. Therefore, be quick to analyze yourself, the mistakes and the shortcomings and see that they receive their due treatment.
Follow SEO Advices, But With Respect To Your Brains:
It is no offence to follow SEO gurus and advisors, but not at the cost of your self-intelligence. Firstly, it is not essential that a certain thing working for them is always working for you too and secondly, there could be some misleading elements that you need to be cautious of.
Different SEO Sites Use Different Tactics:
You might be well acquainted with the fact that you cannot use exactly similar SEO tactics for two dissimilar websites. Therefore, your SEO tactics could be a determining factor for your success, as per the website.
Your Company Size Does Not Matter:
You could be a big gun in website rankings even when you are nowhere in comparison to the industry giants. In fact, you do not even need a big budget to outrank them. Just the good content and a correct hit on the SEO skills are enough to drive you to success.
You Always Have Room For Improvement:
Though you might achieve the best of rankings and tend to be a leader with a particular keyword, you could always do much better in competition. For instance, while you achieve the desired success with a keyword, try working on some related keyword and assess the rate of its outcome.
In SEO, Success Is Not A Guarantee:
No matter how hard you work, in SEO, you cannot guarantee the intended success. However, with patience as your key and adequate labor put forward, you could make sure that you receive almost comparative success and Returns on Investments, which are more necessary.
SEO could be a fruitful or a fruitless experience, all depending upon the track you choose to achieve success. Working on the correct track with the correct strategies and efficient tools could certainly be an old, but a still-working mantra when you aim for the pinnacle to be achieved.