Use These Simplest Methods To Perform ‘Image Optimization’ Effectively
‘A Picture Is Worth Thousand Words’, says the most-worshipped English Language and this is a fact, accepted all across the realms. Do not believe this? Let us be practical: Take a book that has no images whatsoever. Text, text and only text!
How do you feel with it? Except for it happens to be a fiction- too interesting and suspenseful, you would rather keep it aside within a limited period of time. And this is what images are necessary for.
Whether a simple book, or a business-influencing website, adding pictures and images is similar to adding taste and flavor to your simple food.
Talking particularly of websites, web designers and developers generally tend to know the roles of images on a webpage. However, the real trouble is not the addition of an image. Rather, what most of the web-designers forget to do is an imperative step known as ‘Image Optimization’.
Do you really know what image optimization means and what role it plays in the betterment of your website? Let us start from the very basics:
What Is Meant By Image Optimization?
Image Optimization means the use of an adequately compressed, yet a clearly visible and acceptable image for a webpage. Also, the image should be in an appropriate file format for its predefined function.
What Is The Role Of Image Optimization?
Image Optimization plays a very significant role in importantly two aspects:
- Loading Time: A website that takes too long to get loaded on the device of a user has every chance of getting overlooked for the reason. For instance, if you test the patience of users with a website that takes more than 10 seconds to load, do you expect them to find it interesting? An emphatic no!
- Bandwidth: They call it a hidden killer for the website traffic. Bandwidth costs bucks and if your image is un-optimized, you could waste your valuable bandwidth in the process. No wonder, with an un-optimized image, you lose your money and customers too.
A Guide To Optimize Your Image For Max Traffic:
Now you know what image optimization means and why is it important for a website to progress. Let us follow this with the next big question: How to optimize the images for an extra traffic?
Well, there is no rocket science in this too. Image optimization could be achieved with the help of a few simple tips. But before we move on to the tips, one of the mandatory things is selecting an optimum image.
Role Of An Appropriate Image: Before everything else, the foremost obligation is to select a quality image. Though the images and websites could be brought to the top of SERP with some excellent technical wizardry, if you do not choose images that are luring enough, you could never expect them to perform the intended magic.
And Now The Tips For The Process:
Tip 1: Keep Track Of The File Size
While optimizing the image, the foremost element to be aware of is the size of your image. As aforementioned, if your image does not load quickly, not only you test your user’s patience but also send a pessimistic signal to Google, who judges a website’s rank through its load speed.
Therefore, size of an image plays a huge role in its optimization. And this could be achieved easily through compression. By compressing the image, you could reduce its digital data and that too, without any effect on its appearance quality.
Tip 2: Image File Name With The Keyword
Similar to any other digital file, adding a relevant, simple name to your image (that includes your keyword too) is an imperative step for its optimization. This is the foremost opportunity to tell the search engines that an image is in relation to some location, service or product.
Not only this, you could also boost the chances of marketing etc. with it.
Tip 3: Keywords In The Alt Text
Search engines may be getting smarter with each renovation, but they are not yet that smart to see an image and identify its content. In such a case, the best you could do is embedding ‘alt text’ or alternative text in the image, so as to describe its nature.
As a business if you wish for an extra attention, add a relevant keyword and local modifier to the alt text of the image. Through this, you could also make the search engine recognize the relevance of the image.
Some other tips for optimizing the ‘alt tags’ of an image are:
- Keep the images in simple, effortless English- similar to what you do for image file names
- If you run a business that provides some products or services, write the model name and serial name in the alt tag too.
- Never, never stuff keywords into the alt tags
- Forbid alt tags for extra-decorative image. You may get penalized for over-optimization
Tip 4: Contain The Image With Some Relevant Text
View the Hyper Text Markup Language (HTML) of your webpage and this would get you a better idea of how the keyword proximity to an image is imperative. And as a measure, you could surround an image with an appropriate text that contains keywords.
Search engines know better of an image with the type of content associated with it.
Tip 5: Ensure The Correct Anchor Text
If you wish to link an image with text, the anchor text could be a deciding factor in how the image gets ranked for the keyword. As a measure, make use of descriptive anchor text that offers all the information of your image.
By creating links to the image and making use of anchor text that possesses local keywords, you could guarantee better rankings for the webpage of image file.
Tip 6: Keep Track Of The Image File Type, As Per The Situation
There are commonly three image file types that are used to post images:
- JPEG (Joint Photographic Experts Group)
- PNG (Portable Network Graphics)
- GIF (Graphic Interchange Format)
While JPEG is an age-old format that is compressible easily, GIFs are generally lower quality images than the JPEGs. GIFs are used for simpler images, including icons and decorative images.
PNGs are turning popular these days and they are also used as the alternatives to GIF. PNGs also support a lot more colors than GIFs.
But by knowing the traits of these three forms, you could never always know their correct usage. Here are some tips which would help you:
- If you need it for e-commerce type business, JPEGs would be highly suitable
- Do not use GIFs for images of large product
- PNGs are generally good alternatives to GIFs and JPEGs. In this, PNG-8 is better than PNG-24 and could also be an option for simple, decorative images.
Tip 7: Make Use Of Image Sitemaps
Provide Google with a sitemap and with this, you could secure the advantage of being easily discovered by the search engine. Similarly, you could also embed the image tags in the sitemap to make sure that any image you add to your site gets recognized.
Tip 8: Provide Security To Your Image
What do you do to get an image for a blog post or something else? You simply search the image on Google, download it and use it freely. Isn’t it?
Well, in this you never keep track of the fact that most of the images are subjected to copyrights and could land you to some big trouble in future. And if you use your own images, these too could be stolen and used at distinct places without you knowing even a bit of it.
When the ‘search engine robots’ find many copies of a single image, they could use hoards of techniques for identifying the original source of the image. Adding copyright to the image may be helpful to secure them and also to optimize them.
The ‘Image Optimization’ process is therefore a necessary step to get your website a better ranking in search engine results.
However, image optimization is termed an art. It could also be a time-consuming process, especially if you possess a huge website with innumerable images. But again, if you get it done in the beginning, you could save yourself from a lot of future hassles.
No wonder, this forces the website owners to consult the best and efficient SEO and Web development services. Optimize your images so that it is easy for the search engines to rank you and your users to get all that you have to offer.