Mobilegeddon Has Arrived. Are You Prepared For It?
As per an estimate, almost 80 percent of the adults now own a smartphone and the overall number of smartphone users is more than 2 billion across the globe.
And this whopping number was enough for the Google to roll out an update, known as Mobilegeddon, which is also nicknamed as ‘Mobilepocalypse’. This update took birth in April 2015 and has been influencing the search engine rankings of the websites since then.
Are you aware of the Mobilegeddon update by Google? Check all that you want to know as you read along:
What Is Mobilegeddon?
As already mentioned, Mobilegeddon is a mobile-friendly update by Google. This update enhances the rankings of the websites which are optimized for mobile devices and depreciates those which do not obey the algorithm.
In other words, website owners who care to get their websites mobile-friendly will see a positive change in terms of search engine rankings, against those who do not care for this.
But how do you deem a website to be mobile-friendly? Here is a checklist for you to decide:
- The webpages should have clear text that is readable without zooming
- The website should not have any software that does not operate well enough on mobile devices
- The content on the website is optimized appropriately
- The links on the page are spaced apart far enough so that each of these can be easily reached
So this is what Mobilegeddon is all about. If you care to follow all the above instruction, the Google would care to rank your website.
How To Check If The Website Is Mobile-Friendly:
There are more than one ways to test the mobile-friendliness and page speed of your website. Here is what you can easily do:
- Use the Mobile-Friendly Test by Google to know the current status of your website. The Google would deem it passed or failed. If it fails, you need to correct the website according to the recommendations. If it passes, you can still improve it more.
- View the listing of your website on Google’s search results. It would show a mobile-friendly tag if the website performs well and if it does not show anything, you need to update your website.
- Use the PageSpeed Insights tool by Google to test and know the issues that affect your search engine rankings. Having known them, these could be easily corrected.
My Website Is Mobile-Friendly. What Next?
Once you test your website and get the status as mobile-friendly, you ought not to sit back comfortably. In fact, you can make lots of more changes and avoid any kind of costly issues that deteriorate the rankings of your website.
Google itself lists a number of common mistakes that the website commit while designing a website for mobile. Here are some of the major ones for you to avoid:
- Test the txt of your website in Google Search Console
- Do not add any unplayable content on your website, such as videos which require heavy software or those which are license-restricted. Instead, Google recommends the usage of HTML5 standard tags which include animations and videos etc.
- You can have separate URLs for both the mobile and the desktop website. However, do not forget to redirect the user that uses the desktop URL on the mobile. Also, never always redirect the user to only a single page such as your homepage only.
- The mobile-only 404s, which show up when a mobile user clicks a desktop URL, are also not user-friendly. Instead of showing the 404s, redirecting them is a way better and user-friendly alternative.
- One of the most common errors that occur is having links that point towards an inappropriate page, such as when the homepage of a desktop site is having mobile page links etc. As a precaution, recheck the links to ensure that they point towards an appropriate equivalent page.
- The loading speed of your site holds a lot of importance and this is to ensure that the users do not get frustrated while your website loads. You can use the Google PageSpeed Insights tool to see if the page has any issues which you can fix.
- Ensure to set your viewport The pages should use the viewport meta tag to specify a viewport. And this tag informs the browsers on how to adjust the dimensions of the page to suit the device of the user.
- If you are using too small a font size and the font-type which makes it illegible for the readers, this would force them to zoom the text and this is not a good aspect for your website rankings. Instead, go for a good font and keep the size appropriate
- Size and space the buttons and links etc. appropriately for the mobile users to assess them conveniently. If they are overlapping or not having a proper space, this would not be a user-friendly and mobile-friendly aspect.
So these are some of the mistakes you can avoid and the changes you can make, to get your website absolutely mobile-friendly and in terms of the Mobilegeddon update by the Google.
And it is absolutely understandable that you may not be acquainted with each one of these concepts in terms of making your website mobile-friendly.
For this, you can get the assistance of some proficient SEO agencies which know exactly how to get your website the most excellent makeover with respect to the Mobilegeddon update.
Get the assistance of an expert SEO and Digital Marketing agency and you can ensure to be fully prepared with all the aspects of making your website a true user and mobile-friendly one.