8 Reasons Why Facebook Could Be The Next Digital Marketing Giant
Very recently, one of my acquaintances came up with a trouble. His three-year-old smartphone (yes, some people could go on with a single smartphone for this long too) encountered a trouble and this was due to a thanksgiving video that ‘Facebook’ generated on completing ‘2 billion users’.
Yes! A whopping 2 billion users across the globe. And this is even greater than the population of the most populated country China.
Facebook is one of the most popular social-networking sites, having situated itself inside all the smartphones as a mobile application. It all began 13 years ago, and today it is ready to create an all new community.
Only 5 years ago came a report from the founder ‘Mark Zuckersberg’, of Facebook possessing 1 billion users and it took only 5 years for the site to double its users.
But Facebook is certainly a lot more than milestones. It has brought the world closer and fulfilled the aim of globalization. Undoubtedly, it is a heaven to promote trade and commerce.
While you run a business, you require no introduction to the marketing. It is probably the key element to success or downfall of a business. Even if you are planning to launch your startup, without an effective marketing strategy, it would lack that edge to offer results.
And Facebook is probably the best platform where you could promote your business free of cost, but with most effective outcomes. Due to this, it would not be an exaggeration to call Facebook as the ‘marketing giant’ of the present and the future.
Talking specifically of marketing, there are various other reasons to advertise for your products using Facebook as the platform. Have as look at these as under:
Early-Period Brand Knowledge:
Facebook needs a strategic operation to work effectively. And if you wish to get an absolutely free marketing advent, what could be better than the Facebook itself?
It entails a combination of synchronized proxy-metrics, so that you could obtain both the attention and accessibility of the users to power your brand or service.
The exposure that it delivers is no doubt very helpful, but it is essential to recognize the opportunities early.
Have you ever heard of the Facebook Custom Audience tool? Well, it is a magical element within your favorite site to build advertising campaigns around the most desirable audience.
With this tool, the marketers could upload lists of contacts, including UIDs, emails and phone numbers etc. to target them with the help of ads. And this is exemplary for each and every organization: the one with a few employees or the one with a few thousand employees.
Maximum Results, Minimum Costs:
Marketing (or advertising) is reasonably cheaper on Facebook, than what you could find on some giants such as Google etc. Also, it is cheaper to view a video on Facebook, than what you get on the leader site YouTube.
As per researches, 90 percent of the mobile-operating consumers spend their time on these applications and Facebook is the leading app that gets most of the users’ attention.
Facebook Live Update:
It was just the last year when Facebook came up with the feature of updating live videos. However, it heralded a new era of video uploading, as the users used it immensely to get a better of their video sharing.
And with this, businesses could secure advantages such as:
- Provide a live demo of the ongoing activities
- Launch of new products and updates
- Event promotion
- Answering questions
You would agree to the statement that ‘people would watch a video with more interest than reading its content.’
The ‘father’ Mark Zuckerberg announced Facebook’s decade-long roadmap and each of the business giants have been trying their best to use Facebook Messenger as a communication tool with their customers. No wonder, messenger too has about a billion active users.
Thus, with more and more brands coming up recently, the use of chatbots is taking turns to be an inevitable necessity. In this, you got all the freedom to create a structured message with links, images, and call to action button etc.
The days of ‘letter-bearing-pigeons’ are over. For businesses, the quoted days are termed as those when they wished to reach out their client base for responses and feedbacks, and the only available means were direct-mail voting polls and cold call surveys etc.
Gone are those ‘prehistoric’ days and you need not now look any further than social media.
With Facebook, all you need to do is post a question as your status and sit back to get instant results as comments. For a business, time is more than money and Facebook is a platform that gets you immediate results without much bother.
Call it an advantage or disadvantage of Facebook, but it offers an own exclusive voice to everyone, that could be heard.
And in association with sharing the opinions on products or services, Facebook facilitates the endorsement of businesses within one’s own community with a mere click of ‘like’ button.
Companies inculcate this phenomenon and receive benefits of turning the users into customers, and in turn, the ‘brand influencers’.
Growth And Expansion:
‘Almost double the number of users in just 5 years’ and double too of a Billion. How about this expression as the growth prospect?
With more and more users coming up almost every day, Facebook is definitely a platform to grow huge in name and fame. Also, the marketing procedure is always in compliance with the latest trends, but in a better and cheaper manner.
In about the last year and a half, Facebook has come up with innumerable new features such as:
- Facebook Events
- Music Stores
- Facebook Shopping Tab
- Facebook Live Videos
- Instant Articles
- Facebook Professional Services etc.
Due to these and many more, there could be no better time for the business owners than this to promote their products or services on the digital platform i.e. Facebook.
With a population of a little over 7 billion on this earth, Facebook is being operated by over 2 billion individuals now (only 5 billion more to conquer the earth).
And this is more than a significant number to achieve the pinnacle of digital marketing. While these are easiest to perform, they involve a negligible investment, as compared to the revenues you generate.
Facebook is advancing at a lightning-fast rate and so are the trends of digital marketing. It would not be an overstatement to call it the next digital marketing guru for the world. And on your part, all it demands is to be cautious of the opportunities, so that you could strike the golden dove of marketing with a single shot.